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September 8, 2010


Decision Lens, a leading provider of desktop and Web-based decision support software for enterprise resource allocation and planning, is assisting Kraft with their Gum and Candy portfolio decisions.

Kraft Foods is the world’s second largest food company, with annual revenues of $48 billion; the company acquired Cadbury in February 2010. With the acquisition, Kraft/Cadbury had been looking for new ways to effectively prioritize a large set of Gum and Candy technology investments. Using Decision Lens, the company will be able to quantify the value of each investment, incorporating the knowledge of a diverse group of stakeholders to deliver a structured, transparent and collaborative decision making process.

Recently recognized by Gartner Group as a “Cool Vendor” in the fast growing field of collaborative decision making software, Decision Lens has grown at a 90%+ annual growth rate since 2005. The company has been listed among the Inc. Magazine 500/5000, and is among Washington Technology magazine’s Fast 50 technology companies.

Decision Lens serves numerous well-known national and international commercial clients including Johnson and Johnson, Siemens, Petrobras, the NFL, and Major League Baseball among other organizations. Decision Lens software also is used widely throughout the federal government and across the Intelligence Community, with clients in the Department of Defense, Intelligence, Civilian agencies, and state-level DOTs and transit organizations.

About Decision Lens

Decision Lens develops progressive decision-making software solutions that enable organizations to make complex decisions more effectively and efficiently. Our collaborative software platform structures decisions, quantifies intangible factors, and evaluates choices that help organizations reach their goals.

Decision Lens improves the speed and quality of decision-making, maximizes returns, and provides accountability and transparency for how decisions are made.

For more information, contact Decision Lens at 703-399-2100 or

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