Director of Marketing

Duties and Responsibilities

Leadership and Marketing Operations

• Lead and develop a high-performing marketing team, establishing clear priorities, accountability, and a balance between strategic initiatives and business needs.

• Develop and manage the annual marketing strategy, plan, and budget, allocating resources across campaigns, events, and external vendors based on measurable impact and return on investment.

• Operate as part of an integrated customer team with Sales, Solutions Engineering, and Customer Experience, working from shared discovery and shared success metrics.

• Measure performance through target-account engagement, pipeline creation and acceleration, influenced revenue, expansion pipeline, win rates, and deal velocity, and test and iterate continuously to improve conversion to pipeline. Report on marketing-sourced and influenced pipeline, using multi-touch attribution to show which programs and channels drive results.

• Own the website, including design, content, and performance, as the primary vehicle for communicating our value proposition and turning interest from target audiences into conversations, prioritizing engagement over traffic volume. Lead SEO and generative engine optimization (GEO) so Decision Lens is found in both traditional search and AI-driven answers, and improve conversion through landing pages, calls to action, and testing.

• Partner with Business Operations on HubSpot administration and reporting, to optimize marketing technology, campaign measurement, and performance analytics.

Brand Strategy and Thought Leadership

• Drive Decision Lens's effort to establish and lead the decision intelligence category in government.

• Build Decision Lens's voice as the authority on decision intelligence, government resource allocation, and modernization, including the shift toward AI-enabled decision software. Make complex budget, planning, and acquisition topics clear and compelling for public sector buyers.

• Help launch and grow category-building programs, including a Decision Intelligence Center of Excellence and Decision Lens's FOCUS Conference.

• Build and manage industry analyst relations along with relationships with associations and media partners that reach government buyers efficiently.

• Run media relations: write press releases and contract-win announcements and build relationships with federal trade press.

Pipeline Generation and Account-Based Marketing

• Set and lead implementation of account-based pipeline generation strategy across the Department of War, Federal Civilian, Intelligence Community and State and Local markets, developing focused, tiered target-account strategies for each sales territory and identifying key decision-makers.

• Partner with Product Marketing to carry clear, mission-aligned messaging into every campaign and scale an AI-powered, signals-based marketing engine using intent and engagement signals to find in-market accounts and trigger timely, personalized outreach.

• Plan and run digital programs, including paid and organic campaigns on LinkedIn, search, and other channels, targeted to priority accounts and buying committees.

• Lead an AI-enabled content program that applies modern content marketing practices to campaigns, nurture, and sales enablement.

• Develop nurture programs that engage stakeholders throughout 12- to 24-month buying cycles and accelerate sales opportunities, and grow an engaged, subscribed audience within our target markets.

• Partner with Sales and Events Marketing to maximize pipeline generation from industry events through targeted pre-event engagement and strategic post-event follow-up.

• Develop and execute customer marketing programs in partnership with Customer Experience to drive account expansion, cultivate customer references, and produce compelling case studies.

• Capture and quantify customer ROI and mission outcomes, and turn them into compelling success stories, case studies, and proof points that support sales, renewals, and thought leadership.

Job Qualifications

• 8+ years of B2B or B2G marketing experience, including at least 2 years leading a marketing function or team.
• Public sector marketing experience, preferably within the Department of War, with a strong understanding of complex government buying cycles.
• Demonstrated success developing and executing account-based marketing strategies that engage multi-stakeholder buyers, generate pipeline, and accelerate high-value, six- and seven-figure enterprise sales.
• Hands-on expertise with marketing automation, CRM platforms (HubSpot strongly preferred), paid digital campaigns, and marketing analytics.
• Experience leading public relations, media engagement, and executive thought leadership initiatives.
• Exceptional writing and communication skills, with the ability to translate complex technical concepts, AI and decision intelligence, and government budget processes into compelling messaging.
• Strategic, hands-on leadership style with the ability to develop marketing strategy while actively executing campaigns and programs.
• Strong analytical mindset with a focus on precision targeting, account engagement, and measurable pipeline impact rather than high-volume lead generation.
• Proven ability to lead, coach, and develop high-performing teams, with strong emotional intelligence, self-awareness, and a commitment to fostering accountability, professional growth, and collaboration.
• Exceptional relationship-building and cross-functional collaboration skills, with the ability to partner effectively with executive leadership, Sales, Solutions Engineering, Customer Experience, and Product to align priorities, influence decisions, and drive shared business outcomes.

Location: This position requires candidates to be based on the East Coast, with a preference for the Washington, DC metropolitan area. The role includes approximately 20% travel for events and internal meetings. Decision Lens is headquartered in Arlington, Virginia.

Compensation: The base salary range for this position is $150,000–$180,000 per year. The range reflects that this role may be filled at varying seniority levels; actual compensation will be determined by factors including relevant experience, skills, qualifications, and internal equity. This position is also eligible to participate in a bonus plan.

Company Overview
Decision Lens is an AI-driven platform for high-stakes government decisions, built to give leaders the clarity, speed, and analytical rigor that hard choices between competing priorities demand.

Behind every government budget, program, or policy tradeoff is a leader and a team accountable for the outcome, often working with incomplete information and competing pressures. That's the problem we've dedicated ourselves to solving.

Decision Lens establishes a governed decision framework that connects real-time data to the criteria and rationale behind every decision, so leaders can make better, faster tradeoffs with confidence and defend them at any point in time.

Apply: Send your resume to careers@decisionlens.com

Decision Lens Inc is an equal opportunity employer, and as such affirms the right of every person to participate in all aspects of employment without regard to race, religion, color, national origin, citizenship, sex, age, veteran status, disability, genetic information, or any other protected characteristic.

If you are interested in applying for employment and need special assistance or an accommodation to apply for a posted position, contact our Human Resources department at humanresources@decisionlens.com.