Management Team

John Saaty is the co-founder and CEO of Decision Lens. Prior to Decision Lens, John was the CMO for AWS WeatherBug, a high-growth technology company where he was responsible for marketing, product management, business development, and international market entry across the company. Saaty joined AWS in January of 2002 to develop and grow a new business unit in the energy sector, and in November of 2002 he was promoted to run the WeatherBug Business Division including business units in education, business services, and media services.

Prior to joining AWS, Saaty was vice president of Marketing for Cysive, Inc., a multi-channel software solutions builder in Reston, VA., where he was responsible for building and managing comprehensive corporate marketing, business development, and product marketing capabilities, as well as directing the company through an IPO and a secondary offering to raise $180MM. Previously, Saaty was brand manager with Intel Corporation where he was responsible for brand management and marketing programs for microprocessors such as the Pentium Pro, Pentium with MMX Technology, Pentium II and Pentium III, as well as Intel chipsets.

Saaty has an MBA with dual majors in marketing and entrepreneurial management from The Wharton School of the University of Pennsylvania.

Daniel Saaty, Chief Technology Officer

Daniel Saaty is the Chief Technology Officer at Decision Lens, Inc. He has advised numerous Fortune 500 organizations and government agencies in mission-critical decisions – from multi-billion dollar strategic planning processes to decision management methodologies for major capital investments, portfolio management decision processes, and acquisition and best-value source selections.

An expert in the implementation of the Analytic Hierarchy Process (AHP) and Analytic Network Process (ANP), Mr. Saaty has over 15 years of experience in developing and implementing advanced decision methodologies.

Mr. Saaty's skill in decision process design and facilitation is widely sought after by companies and government agencies including Johnson and Johnson, Amtrak, the NFL, National Grid, Joint Chiefs of Staff, US Department of Defense, NASA, National Geospatial Intelligence Agency, U.S. Department of Agriculture, Nuclear Regulatory Commission, and the Military Health System among others.

The advanced decision methodologies designed and implemented by Mr. Saaty are routinely used in both the public and private sectors to prioritize mission-critical objectives, site selection, best-value source selection, enterprise risk management, human resource management, work effort prioritization, and engineering trade-off analysis decisions.

Tony Serafino, Chief Operating Officer

Tony joined Decision Lens in July 2005, a few months after the company launched their first software platform. He is a decision-making process expert with a strong background in portfolio management, capital investment planning, and performance measurement. He has a decade of experience with Decision Lens' underlying methodologies and has facilitated hundreds of decision-making sessions.

In his first role at Decision Lens as Vice President of Business Development, Tony helped establish and grow the company's presence in the marketplace by securing key customers in the commercial and government markets, building those client relationships, working closely with Decision Lens' partners, and ensuring the company's go-to-market approach was successful. As Chief Operating Officer, Tony continues many of the same business development responsibilities with the added focus of the company's account management function, which is charged with ensuring comprehensive and uncompromising customer service.

Prior to joining Decision Lens, Tony was with global consulting firm, Booz Allen Hamilton. At Booz Allen, Tony led a team of consultants on projects that helped numerous defense, intelligence, and civilian government agencies improve their decision-making and resource allocation processes. He also was responsible for market and business development within homeland security, defense, and intelligence communities. Prior to working with Booz Allen, Tony was an intelligence and artillery officer in the U.S. Army.

Kevin Connor, Vice President, Decision Solutions Group

Kevin is an expert in the strategic management of innovation with nearly 20 years of experience in strategic planning, portfolio management, and new product development, specializing in process and organizational design.  Kevin has a proven track record of accelerating growth and performance in organizations facing rapid change.

Prior to joining Decision Lens, Kevin was the Director, Office of Program Management at Johnson & Johnson’s LifeScan where he was responsible for the portfolio and NPD governance processes across a multi-billion dollar Franchise.  Kevin held the co-chair of the J&J Portfolio Management Consortium Group.  During his tenure at J&J, Kevin led the commercialization of numerous global innovations for such brands as InTouch® –Diabetes, OneTouch®, Splenda® and Viactiv®. 

Previously, Kevin was with the Colgate-Palmolive Company, where his work spanned ideation to strategic sourcing.   Kevin co-founded and managed RailWayz, Inc., until its acquisition in 2005. Drawing on this diverse background, Kevin has repeatedly earned trusted advisor status among leaders and management teams from startups to the Fortune 500.   

Matt Phillips, Vice President, Sales

Matt Phillips is Decision Lens’ first Vice President of Sales. He brings 20 years of experience to the Decision Lens sales team. With his proven success and leadership there is no doubt Matt will continue to grow Decision Lens into an unstoppable force in the corporate decision-making software market.

Prior to Decision Lens, Matt was the North American Vice President at Heartbeat Experts, an enterprise software, data, and analytics solution for Life Sciences and Financial services, based in New York City. His primary responsibilities included overseeing the North American sales team to ensure they continually met and exceeded their revenue targets--specifically in the pharmaceutical and financial industries.

Matt is a graduate of George Mason University and later returned to his alma mater to coach rowing.   

Ghazal Moore, Vice President, Client Management

Ghazal Moore has 11 years of professional experience working with government and commercial clients. As VP of Client Management, Ghazal manages the delivery aspect of the organization, a team of Senior Client Decision Managers that assist customers in collaborative decision-making to include but not limited to budget planning, project/product prioritization, trade studies, continuous process improvement, best value source selections, as well as training. The Client Management team delivers excellence in client service by bringing together best practice and the experience of the seasoned facilitators, the AHP methodology, and effective collaboration through the Decision Lens tool sets.   

Prior to working at Decision Lens, Ghazal worked at Booz Allen Hamilton as a project manager supporting various government clients in IT capital planning and investment control (CPIC), portfolio management, business case development, enterprise architecture, assessment methodology and deployment, and training development and deployment.

Ghazal grew up in Reston, Virginia and graduated with a BS from Virginia Polytechnic Institute and State University where she studied Management Science and Information Systems with a concentration in Decision Support Systems.