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August 10, 2010


Decision Lens announced today that it has launched a new brand look and feel and tagline in order to communicate the benefits of a more rigorous and accurate decision-making and resource allocation process.

Called “The Benefit of Foresight,” the tagline communicates that a robust platform used to drive decisions, bringing together multiple participants to prioritize objectives and evaluate options for the highest value activities, has gained widespread acclaim as a valuable new approach to guiding organizations to success.

Developed in partnership with Huey+Partners of Atlanta, the tagline was first conceived by evaluating many potential benefits that the software delivers, and synthesizing them into an overall brand communication strategy and tagline.  Ron Huey described his thinking – “Most people discuss ‘The Benefit of Hindsight’ and how powerful that is.  Imagine if you could take the power and insights that hindsight gives you and then project it forward.  That is what Decision Lens does.  It really is ‘The Benefit of Foresight.’” 

Recently recognized by Gartner Group as a “Cool Vendor,” Decision Lens has grown at a 90%+ annual growth rate since 2005.  Decision Lens serves numerous well-known national and international commercial clients including Johnson and Johnson, Siemens, Petrobras, the NFL, and Major League Baseball among other organizations. Decision Lens software also is used widely throughout the federal government and across the Intelligence Community, with clients in the Department of Defense, Intelligence, Civilian agencies, and state-level DOTs and transit organizations.

About Huey+Partners

Huey+Partners is a creative agency known for smart, imaginative, brand-building work. Their clients include Etonic USA, The Library of Congress, South Carolina Policy Council, AGCO, Isipho and Holland & Company to name a few. You can reach Ron Huey at 770-955-1300 or

About Decision Lens

Decision Lens develops progressive decision-making software solutions that enable organizations to make complex decisions more effectively and efficiently.  Our collaborative software platform structures decisions, quantifies intangible factors, and evaluates choices that help organizations reach their goals.

Decision Lens improves the speed and quality of decision making, maximizes returns, and provides accountability and transparency for how decisions are made.

For more information, contact Decision Lens at 703-399-2100 or

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