Content Marketing Manager

August 20,2018

Decision Lens is the leading cloud-based software company for prioritization and resource optimization. It provides a solution to organizations’ most critical decision-making processes in PPB&E, Capital Planning, and Information Technology. Ranked as one of the fastest growing private companies in the US by Inc Magazine, Decision Lens has also been recognized as a top 100 most innovative company by Red Herring magazine and was awarded one of the top 25 “Great Place to Work” companies nationally by the Great Place to Work Institute. Our clients list includes DHS, TRADOC, CNIC and all branches of the military. Learn more about our solution at http://decisionlens.com.

Decision Lens is seeking an innovative Content Marketing Manager to own initiatives from campaign creation to content development. The ideal candidate will have a passion for writing and reaching customers through stories as well as visualizations.

Duties and Responsibilities

  • Accountable for all content marketing initiatives including copywriting and content development to drive traffic, engagement, leads, that deliver sales and customer retention
  • Collaborates across functions and silos to deliver an effective content marketing strategy and editorial plan to meet the business objectives at the lowest possible cost
  • This role requires a brand publisher mindset: they create the content our audience is looking for to optimize the path to conversion
  • Editorial requirements include basic SEO understanding, content categorization and structure, content development, distribution and measurement. Development of editorial governance so content is consistent with our brand voice, style and tone
  • Editorial calendar and organization workflows must be developed and managed
  • Channel management of digital content hubs and all supporting social channels including email / newsletter distribution. This person must understand the basic best practices of the main social media channels, which content and approaches work on each and why
  • Measurement and optimization of the program will be required on a regular and ongoing basis
  • Integration of content programs with brand campaigns to drive brand to demand

Qualifications

  • Bachelor’s Degree Required
  • Minimum 3 years of experience
  • Experience creating content for the web, print, and other outlets
  • Excellent content writing, design and creation skills
  • Editorial mindset that seeks to understand what our audiences consume and how to create it
  • Journalistic background preferred, but not required
  • Ability to analyze and present content and social performance
  • Experience with Hubspot, Adobe Design Suite, and the top social channels
  • Proficient understanding of content management systems (preferred Hubspot CMS experience)
  • Ability to track, measure, and report results of content created
  • Project management skills and understanding how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results in the form of engagement, leads and sales

Decision Lens Inc. is an equal-opportunity employer.

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To apply, send your cover letter and resume to Erin Federle - efederle@decisionlens.com