Kraft
Portfolio Prioritization
Decision Lens is assisting Kraft with their Gum and Candy portfolio decisions. Kraft/Cadbury is resource constrained and must prioritize a large set of potential Gum and Candy technology investments. Most of these investments are multi-year in nature, are difficult to quantify, and involve a diverse group of stakeholders (Finance, Technology, Product, etc) from across the organization. With Decision Lens, Kraft will establish a more efficient and effective decision making process through increased structure, transparency, and collaboration.
